Industry

How the FINIS Smart Goggle Helps Swimmers Break Through Barriers Every swimmer has been there—counting laps in your head, losing track halfway through, wondering if you’re actually swimming faster or just feeling faster. You want to improve, but sometimes the numbers just don’t add up. That’s where...

Unleashed Brands, the world’s first Youth Enrichment Platform providing safe, fun, and enriching environments to help kids learn, play, and grow, today announced the strategic acquisition of Water Wings Swim School, a premier year-round swim school offering high-quality swim instruction for children...

A Swimmer's Starter Pack: What Screams 'Swimmer?' There are some things that just scream, “you’re a swimmer!” If swimmers had a starter pack, what do you think would be in it? Read along to see what critical items swimmers can’t live without, and what common looks identify a typical competitive swim...

Make your Pool Merry & Bright!  Gift Ideas for Swimming and Water Polo...Ho! Ho! Ho! Pools can be faster and more fun with the right equipment. Gift Ideas for Parents, Coaches, and Pool Managers! Over $100 [caption id="attachment_602239" align="aligncenter" width="415"] Colorado Time Systems Fast .....

Colorado Time Systems (CTS), a leader in sports timing and display solutions, proudly announces the launch of its newest software innovation, the Record Board Image Generator. Designed to enhance swim timing operations and streamline record board creation, this tool empowers users to craft professio...

Stocking Stuffers for Coaches!  Gift Ideas Under $100 and Below $50...Ho! Ho! Ho! Coaches. They are always thinking about you...here's your chance to thank them! Put a Big Smile on your coach's face with these Gift Ideas! Under $100 [caption id="attachment_600542" align="aligncenter" width="469"] .....

Swimming Holiday Gift Guide: A Range of Gifts Your Swimmer Will Love Swimming gear can enrich a swimmer's practice or keep them warm and comfortable at practice or between races at a meet. Useful gear comes in a wide variety of price ranges. Here are some gift ideas for you to check out. Over $100 ....

SwimOutlet, swimming’s #1 tech suit retailer, proudly announces its publication of the 2025 SwimOutlet Tech Suit Review, the most comprehensive and authoritative guide on elite tech suits ever assembled. This marks the 10th edition of the annual series, now featuring insights from a panel of elite s...

Colorado Time Systems (CTS), a leader in aquatic timing and scoring solutions, is proud to announce the launch of their latest innovation: the Infinity Pro Start System. This cutting-edge product is designed to enhance the competitive swimming experience with superior technology and user-focused fun...

FINIS Welcomes Dr. Zied Abbes as New Partner for Middle East and North Africa FINIS, a global leader in swim products and technologies, is excited to announce its strategic partnership with Dr. Zied Abbes, who will spearhead the brand’s growth and development in the Middle East and North Africa (ME...

GoSwim Launches App Designed to Provide Data-Centric Video Feedback For Swimmers For almost two decades, GoSwim has provided videos aimed at helping swimmers improve, with world-class competitors demonstrating skills and drills for a vast audience, as well as other content involving swimming educati...

Small Team, BIG Results: Team FINIS Wins 11 Olympic Medals in the HydroX Suit An Impressive 70% of FINIS-sponsored swimmers medaled at the most recent Olympic Games in Paris wearing the HydroX tech suit. Representing a diverse array of nations from Ireland to Australia, featuring returning champions...

10 Ways to Increase the Life of Your Racing Suit By Bri Groves Suits are a necessity for water sports, but they can be expensive. Racing suits are sold at an even higher price, eventually wear out, and are relied on by swimmers during peak performance. Suit life can be extended if properly mai...

THEMAGIC5 Releases First Custom-Fitted Goggles For Kids The company responsible for the best all-around and most comfortable goggles in the world is bringing its technology to younger customers. For the past six years, THEMAGIC5 has been creating custom-fitting goggles using groundbreaking face-scan...

Best Goggles: Swimming World Recommends Four Great Options Aside from the swimsuit, a swimmer's most important piece of equipment is their set of goggles, a trusty colleague during long hours of practice and during their most important competitions. Goggle preferences vary wildly, with swimmers seek...

A few weeks after the Paris Olympics end, the ASCA World Clinic presented by Fitter & Faster Swim Camps begins! Hundreds of coaches from around the globe will descend on Orlando, Florida, September 4-7 to debrief Olympics performances and experience the largest annual event in the sport of swimming....

Heart-Rate Monitoring a Game-Changing Innovation in FORM Smart Swim 2 Goggles Since their release, the FORM Smart Swim 2 goggles have offered users a plethora of advantages. Data points for swimmers provide a comprehensive analysis of the day’s workout. Some of these points include: Pace; stroke rat...

ASCA Accepting Applications for Timothy Welsh Fellows Program The American Swimming Coaches Association (ASCA) is currently accepting applications for its ASCA Timothy Welsh Fellows Program. The program will focus its 22nd year on the impact of social media in the coaching profession. It offers fell...

Tech Tuesday: FORM Smart Swim 2 Gives Instantaneous, Comprehensive Feedback Win a pair of FORM Smart Swim 2 Goggles. Keep an eye out on Swimming World's social-media channels for details! The first version of the FORM Smart Swim Goggles was aimed at triathletes, seeking to provide instant data in a ...

FORM Launches Next-Generation Smart Swim Goggles, Accelerating Augmented Reality Adoption in Endurance Sport FORM, the industry-leading fitness technology company pioneering real-time visual feedback to elevate athletic performance, is excited to announce the launch of its highly anticipated second-...