Industry

SwimOutlet, swimming’s #1 tech suit retailer, proudly announces its publication of the 2025 SwimOutlet Tech Suit Review, the most comprehensive and authoritative guide on elite tech suits ever assembled. This marks the 10th edition of the annual series, now featuring insights from a panel of elite s...

Colorado Time Systems (CTS), a leader in aquatic timing and scoring solutions, is proud to announce the launch of their latest innovation: the Infinity Pro Start System. This cutting-edge product is designed to enhance the competitive swimming experience with superior technology and user-focused fun...

FINIS Welcomes Dr. Zied Abbes as New Partner for Middle East and North Africa FINIS, a global leader in swim products and technologies, is excited to announce its strategic partnership with Dr. Zied Abbes, who will spearhead the brand’s growth and development in the Middle East and North Africa (ME...

GoSwim Launches App Designed to Provide Data-Centric Video Feedback For Swimmers For almost two decades, GoSwim has provided videos aimed at helping swimmers improve, with world-class competitors demonstrating skills and drills for a vast audience, as well as other content involving swimming educati...

Small Team, BIG Results: Team FINIS Wins 11 Olympic Medals in the HydroX Suit An Impressive 70% of FINIS-sponsored swimmers medaled at the most recent Olympic Games in Paris wearing the HydroX tech suit. Representing a diverse array of nations from Ireland to Australia, featuring returning champions...

10 Ways to Increase the Life of Your Racing Suit By Bri Groves Suits are a necessity for water sports, but they can be expensive. Racing suits are sold at an even higher price, eventually wear out, and are relied on by swimmers during peak performance. Suit life can be extended if properly mai...

THEMAGIC5 Releases First Custom-Fitted Goggles For Kids The company responsible for the best all-around and most comfortable goggles in the world is bringing its technology to younger customers. For the past six years, THEMAGIC5 has been creating custom-fitting goggles using groundbreaking face-scan...

Best Goggles: Swimming World Recommends Four Great Options Aside from the swimsuit, a swimmer's most important piece of equipment is their set of goggles, a trusty colleague during long hours of practice and during their most important competitions. Goggle preferences vary wildly, with swimmers seek...

A few weeks after the Paris Olympics end, the ASCA World Clinic presented by Fitter & Faster Swim Camps begins! Hundreds of coaches from around the globe will descend on Orlando, Florida, September 4-7 to debrief Olympics performances and experience the largest annual event in the sport of swimming....

Heart-Rate Monitoring a Game-Changing Innovation in FORM Smart Swim 2 Goggles Since their release, the FORM Smart Swim 2 goggles have offered users a plethora of advantages. Data points for swimmers provide a comprehensive analysis of the day’s workout. Some of these points include: Pace; stroke rat...

ASCA Accepting Applications for Timothy Welsh Fellows Program The American Swimming Coaches Association (ASCA) is currently accepting applications for its ASCA Timothy Welsh Fellows Program. The program will focus its 22nd year on the impact of social media in the coaching profession. It offers fell...

Tech Tuesday: FORM Smart Swim 2 Gives Instantaneous, Comprehensive Feedback Win a pair of FORM Smart Swim 2 Goggles. Keep an eye out on Swimming World's social-media channels for details! The first version of the FORM Smart Swim Goggles was aimed at triathletes, seeking to provide instant data in a ...

FORM Launches Next-Generation Smart Swim Goggles, Accelerating Augmented Reality Adoption in Endurance Sport FORM, the industry-leading fitness technology company pioneering real-time visual feedback to elevate athletic performance, is excited to announce the launch of its highly anticipated second-...

Colorado Time Systems Contributing to Smithsonian Sports Invention Exhibition Colorado Time Systems, a PlayCore company, is pleased to be an object donor to this family friendly, interactive exhibition focused on the intersection of invention, sports, and technology. Invention and technology can mak...

Sporti, one of the industry’s top performance swimwear lines, is proud to announce the launch of their Groovy Zodiac Collection on March 14th. The new line brings a fusion of vibrant retro aesthetics and eco-conscious design to the world of swimwear while allowing water lovers to represent their Zod...

Tech Tuesday: A Look at the Free Flow Adult-Swim Program by Kerry O’Brien (Part 4) – Prone Position (VIDEO) One of the biggest issues in aquatics is getting adults to learn how to swim. It is much tougher to learn later in life, which deters a lot of people from attempting to learn. Fortunately, the...

Katie Ledecky Signs Five-Year Partnership with Athleta Katie Ledecky has signed a five-year endorsement deal with women’s athletic apparel brand Athleta, it was announced Friday. The 10-time Olympic medalist and 21-time World Champion is joining the athletes in Athleta’s “Power of She Collective,” a...

Sporti, in collaboration with Olympic Silver Medalist swimmer, and 2024 Paris hopeful, Emma Weyant, is proud to announce the launch of their Riviera Reverie swim and activewear collection. Inspired by the timeless elegance of the French Riviera, this collection offers an array of training swimsuits,...

For nearly a century, swimming in the River Seine has been against the law because of pollution levels. But the 2024 Paris Olympic Games have led an effort to clean up the waterway so it can be used for open water and triathlon events in the Olympics. The company Fluidion developed a technology of I...

Colorado Time Systems, a PlayCore company, is pleased to introduce our newest swim start system – Championship Elite.  The Championship Elite Start System is designed for precision and inclusivity. This new start systems features: Illuminated LCD screen Multiple start tones Programmable start messag...