Industry

THEMAGIC5 Co-Founders to Appear on ABC’s Shark Tank Rasmus Barfred and Bo Haaber, the founders of THEMAGIC5, will appear on the Oct. 29 episode of ABC’s Shark Tank to showcase their product. Barfred and Haaber’s company is billed as the first and only system for custom-fitting swim goggles. Utilizin...

FINIS Recognizes Nine Sponsored Paralympians, Named Official Smart Goggle of Swim.com Masters Swimming FINIS on Thursday made a pair of announcements, first recognizing the accomplishments of its nine sponsored athletes from the recently completed Paralympics. It also has an agreement with Swim.com ...

Condors to provide Live Look-Ins & Social Takeovers during all of their Regular Season Competitions on @SwimOutlet SwimOutlet, the web’s most popular swim shop, has partnered up with the 2020 International Swimming League (ISL) champions Cali Condors for a third successive season on a range of digit...

FINIS-Sponsored Athletes Represent their Countries, Break World Records, and Medal at The Olympic Games FINIS Inc., announced that its FINIS Smart Goggle, Powered by Ciye™, a game-changing goggle that enables swimmers to see their splits and results in real time, has been instrumental in helping Oly...

Swimming World Accepting Applications For 2021-22 School-Year Internship Program Become a Journalism or Social Media Intern Build your resume and gain valuable skills! Swimming World Magazine, as part of the International Swimming Hall of Fame, is seeking a gifted group of writers and content creato...

Torri Huske Becomes First College Swimmer to Sign with TYR, Thanks to New NIL Rules In one of the most impressive performances of this year’s U.S. Olympic Trials, 18-year-old Torri Huske dominated the women’s 100 butterfly, going out under world-record pace and setting an American record as she qual...

Olympic Trials qualifier to appear in-person and in online endorsements The CG Sports Company announced today that their client, swimmer Beata Nelson, has partnered with Vitargo muscle fuel and recovery drink in an agreement through 2022. Special Event: Nelson’s first in-person appearance for Vitarg...

Two-time Olympian Jay Litherland has signed with Mizuno in a deal announced on Wednesday. Litherland qualified for the Tokyo Olympics by finishing second in the 400 individual medley at the U.S. Olympic Swimming Trials in Omaha. It will be his second trip to the Olympics after competing in Rio de Ja...

The Soul Cap has been rejected for use at the Olympics, according to a recent FINA decision. The Soul Cap is a cap designed for swimmers with long, voluminous and Afro hair and was designed to help encourage more black women to begin swimming and to break down racial stereotypes that are attributed ...

The Hampton Virginia Aquaplex, Virginia’s largest competitive aquatic facility, is opening summer 2022. As Coastal Virginia’s geographic center and the proud home of the world’s greatest natural harbor, Hampton’s aquatic heritage is as deep as the Chesapeake Bay and as vast as the Atlantic Ocean. It...

THEMAGIC5 announce six-time Olympic medalist Matt Grevers as new investor. The American backstroke and freestyle swimmer will partner with THEMAGIC5 as an athlete as well as an investor. “Getting Matt on board is a huge milestone for our business, he’s one of the biggest names in US swimming and his...

Long distance/open-water specialist is first U.S. Olympic swimmer to rep custom-fit goggle brand LOS ANGELES, CA. – The CG Sports Company announced today that their client, 2-time U.S. Olympian Jordan Wilimovsky, has signed a multi-year deal with THEMAGIC5, the world’s first custom-fit goggle compan...

FINIS Inc. is proud to announce the signing of Zach Harting.   Zach Harting has signed his first major suit deal since completing his collegiate career at the University of Louisville in 2019. Zach joins FINIS’s roster of sponsored athletes that includes Olivia Smoliga, Anthony Ervin, Mallory Weggem...

FINIS Smart Goggle, powered by Ciye™ has officially entered the smart goggle game, providing the consumer with one of the most important things: CHOICE! FINIS partnered with Ciye™ (Coach In Your Eye), to deliver the most innovative and interactive swimming experience to date. Whether you are a begin...

Colorado Time Systems (CTS), a PlayCore company, is pleased to release its Virtual Meet Software Solution. This solution is designed to provide the ultimate experience in virtual swimming competitions by facilitating dual meets at two separate facilities to share real-time data between the two sites...

The above press release was posted by Swimming World in conjunction with FINISSwim.com. For press releases and advertising inquiries please contact Advertising@SwimmingWorld.com. It is National Water Safety Month! With summer approaching, and pools reopening, more and more people are headed back to ...

Longer days and warmer nights mean summer is just around the corner! Some of our favorite childhood memories are in the swimming pool, playing in the sprinklers, or pretty much anything involving the water. After countless sunburns, the heat of the day starts to give way, and swimming at night becom...

TYR Sport on Thursday announced the signing of Michael Andrew, adding the world champion American swimmer to its ranks of athletes. “We are thrilled to partner with Michael Andrew on his road to Tokyo,” Matt DiLorenzo, CEO of TYR Sport, said in a press release. “Michael is an incredibly talented and...

Olympic relay gold medalist Cody Miller has officially signed with Speedo, he announced on his YouTube channel and on social media. "I couldn’t be more excited to represent the GREATEST Swim Brand on Planet Earth," Miller wrote. "So stoked for what the future has in store for us, very exciting stuff...

Swimming Australia is pleased to announce the renewal of its partnership with iconic swimwear brand, arena. The partnership, which is an extension on the previous four-year agreement, will see arena confirm to be the official swimwear and apparel partner of the Australian Dolphins swim team until De...