A3 Performance Signs Olympic Medalist Katharine Berkoff
American Olympic medalist Katharine Berkoff has signed a multi-year endorsement deal with A3 Performance.
The deal is A3’s first exclusive contract with an American Olympic swimmer.
“Katharine is an exceptional athlete and person,” A3 Performance founder and CEO Dan Meinholz said in a press release. “When we met for the first time, I knew this was the right relationship for us. Then she went out and broke the American Record. We’re excited to see what the future holds for Katharine and A3 as we continue to work together. Her relentless pursuit of excellence and dynamic presence both in and out of competition align perfectly with our brand’s vision for innovation and inspiration. We’re honored to support her next chapter.”
“The A3 Performance suit is incredible,” Berkoff said. “I truly feel the difference, and when you are swimming against the best athletes in the world, you have to believe you are in the best suit. A3 Performance is for me.”
Berkoff won bronze in the women’s 100 backstroke at the 2024 Olympics in Paris. She added gold in the women’s medley relay. She is the holder of the American record in the women’s 50-meter backstroke at 26.97 seconds, set in June at the U.S. National Championships in Indiana. She will swim at this summer’s World Aquatics Championships in Singapore.
The native of Missoula, Montana, is a five-time NCAA champion, a five-time ACC champ in the 100 back and a 30-time All-American. A3 Performance cites Berkoff’s “elite performance alignment, authenticity and credibility, and cultural relevance.
A3 and Berkoff will launch a new next-gen competition suit, the PRANA, in July. Berkoff will take part in digital campaigns, “focused on training, lifestyle, and mental toughness;” in fan activations at national events and clinics; and collaborating on suit design and development.
“Katharine isn’t just pushing boundaries in the water—she’s inspiring confidence and positivity in athletes everywhere,” said Evan Morgenstein, CEO of The Digital Renegades/CelebExperts and Berkoff’s talent manager. “This deal with A3 Performance is just the beginning of a new chapter in her career and brand influence.
— The above press release was posted by Swimming World in conjunction with A3 Performance. For press releases and advertising inquiries please contact Advertising@SwimmingWorld.com.