USA Swimming Releases Budget for 2025
By USA Swimming
The 2025 budget focuses our operating budget on the maximum deployment of resources to support our programming, while limiting the operational deficit. In addition to the operating revenues and expenses (i.e., the operating budget), the organization has non-operating revenues and expenses. Non operating expenses include Board-approved reserve investments or initiatives.
Complete Breakdown of 2025 Budget
Operating Budget Highlights:
$100K Operating surplus ($39.7M in revenue and $39.6M in operating expenses)
Revenues:
- Membership Revenue ($24.9M, 63% of total revenue):
- Annual USA Swimming member and club dues
- 3% increase compared to 2024
- Projected 3% membership growth (40 new clubs and 9,970 new members) o Flat membership fees ($2 annual premium membership rate increase was eliminated by the House of Delegates)
- Sponsorship Revenue ($5.7M, 14% of total revenue)
- USA Swimming partner, supplier, and licensee income, and royalties
- <1% increase compared to 2024
- Renewals and $950K in new revenue
- USOPC Revenue ($5.2M, 13% of total revenue)
- Funding Schedule between the USOPC and USA Swimming (USOPC Performance Funding, Performance VIK, Direct Athlete Support, International Relations Grant, and Other Support)
- 15% decrease from 2024
- Decrease due to one time reduction in certain USOPC grants – funding Anticipated to be increased in future years
- USA Swimming Foundation Support ($1.6M, 4% of total revenue)
- Revenue generated by donations and gift agreements targeted to National Team or Community Impact support
- 3% decrease compared to 2024
- Decrease primarily due to targeted Olympic year giving
- Sport & Event Revenue ($1.4M, 3% of total revenue)
- USA Swimming camps and clinics, USA Swimming University, Online Meet Entry, Block Party sanction fees, national event rights fees, broadcast agreement, etc.
- 13% increase compared to 2024
- Increase primarily due to broadcast and Block Party sanctioning revenue, offset by no Golden Goggle Awards revenue on the USA Swimming ledger in 2025 (Responsibility for Golden Goggles will be assumed by the USA Swimming Foundation – revenue and expense moving to the USA Swimming Foundation ledger)
- Dividends & Interest Investment Income ($554K, actual 2024 realized interest and dividend income through September 30, 2024, 1% of total revenue)
- Historically, the organization included a percentage of investment income and gains as operating revenue. This practice was discontinued in total in2020, given the effects of the COVID-19 pandemic (e.g., increased uncertainty and volatility in investment portfolios and fewer operating expenditures).
- For the 2025-2028 quad, the organization has partially re-instituted the prior fiscal policy. Starting in 2025, realized investment dividends and interest will be included into operating revenue and available to fund programming and operations.
- Long-term investment gains will continue to be fully excluded from operating income and reserved under the organization’s investment composition and allocation per its Investment Policy Statement (IPS).
- Increase compared to 2024 due to addition of investment income for operations
- Other Income ($382K, 1% of total revenue)
- Operating contract with NCAA for championships selection
- All other immaterial rebates and grants, such as Enterprise, USAS, and AQUA reimbursement
- 14% decrease compared to 2024
- Decrease due to conservative budgeting to non-guaranteed grants
Expenses:
- National Team Support ($10.3M, 26% of total operating expense)
- National Team athlete support (e.g., grants, stipends, prize money, etc.), National Team coach support, training, competitions & camps, National Junior Team support, Open Water programming, High Performance, Sports Medicine & Science, administrative, etc. o 15% decrease compared to 2024
- 22% increase over 2022 (previous post-Olympic year)
- Reduction primarily due to no Olympic Games/Camp/transportation in 2025 o Increased National Junior Team, Open Water, and coach support in 2025
- Sport Development ($9.9M, 25% of total operating expense)
- Athlete, coach, club and LSC support, member programs, DEI, Safe Sport, and technology o 7% increase compared to 2024
- Increased expenses primarily due to additional National and Zone Select Camp support, increased club and coach development support, increased Safe Sport programming, and increased DEI support
- Event Operations ($4.5M, 11% of total operating expense)
- TYR Pro Swim Series, World University Games, World Championships, World Junior Championships, Speedo Sectionals, Open Water Nationals, National Championships, Speedo Junior Nationals, Futures, World Aquatics World Cup, Toyota U.S. Open, Speedo Winter Juniors, officials support, etc.
- 3% increase compared to 2024
- Increased expenses primarily due to the addition of National Championships, Speedo Junior Nationals, and the World Aquatics World Cup
- No Golden Goggle Awards expense on the USA Swimming ledger in 2025
- Commercial ($5.1M, 13% of total operating expense)
- Partnership servicing, Event Marketing, Communications, Creative/Productions, Business Intelligence & Digital Platforms, administrative, etc.
- 23% decrease compared to 2024
- Similar projected expense compared to 2022 (previous post-Olympic year)
- Decreased expenses primarily due to elimination of Olympic Trials Toyota Aqua Zone and USA Swimming House, and reduced Family Program
- Increases to USA Swimming Productions, membership campaign, and publication costs for Splash Magazine
- Risk Management and Insurance ($4.1M, 10% of total operating expense)
- Insurance coverage premiums for general liability, participant accident, cyber, property, travel, etc. and third party risk management studies
- Similar projected expense as 2024
- Successful insurance renewals contributing to flat spend
- Executive ($1.5M, 4% of total operating expense)
- Domestic and International Relations, and Executive and Board operations
- 6% decrease compared to 2024
- 16% decrease compared to 2022 (previous post-Olympic year)
- Decreased expenses primarily due to lack of Olympic-related programming o Increase to personnel budget
- Finance & Operations and Business Affairs ($4M, 10% of total operating expense) o Finance, Legal, Human Resources, Facilities, Government Relations, IT security/infrastructure, administrative, etc.
- 1% increase compared to 2024
- Increase primarily due to IT operations, security infrastructure, and personnel
Non-Operating Budget Highlights:
Non-operating expenses are non-recurring Board designated expenses that vary by year based on Board approved initiatives. The 2025 budget includes new or continued support and investment for the following investments and initiatives:
- Keeping Athletes First (KAF) Initiatives ($1.4M)
- Legacy coach and officials education curriculum and Online Member Registration and Learning Management System development costs
- Race Analysis and Analytics ($100K)
- Spend to support the development of a modernized race analytics platform for athletes and coaches
- CEO Transition ($416K)
- Costs associated with CEO transition
- Legal and Risk Management Contingency ($250K)
- Disaster Relief Contingency ($10K)
The approved 2025 budget accounts for current conditions. Any change in circumstances may necessitate updates and subsequent approval by the Board of Directors. Financial projections and forecasts are maintained and updated throughout the year and reviewed.
The above article is a news release from USA Swimming in its entirety.
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