Katie Ledecky Signs Five-Year Partnership with Athleta
Katie Ledecky has signed a five-year endorsement deal with women’s athletic apparel brand Athleta, it was announced Friday.
The 10-time Olympic medalist and 21-time World Champion is joining the athletes in Athleta’s “Power of She Collective,” a group of athletes launched in 2023, “that champion Athleta’s purpose to empower women and girls to build confidence, strength and wellbeing through movement.” She joins sprinter Allyson Felix, gymnast Simone Biles and Hall of Fame swimmer Natalie Coughlin on Athleta’s brand roster.
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“I’ve long admired Athleta for recognizing and authentically supporting female athletes’ individual and collective strengths, and that’s why I’m thrilled to partner with a brand that has values that align with mine. I’m looking forward to being part of something that inspires me on a personal level,” Ledecky said in a press release. “Athleta has a history of supporting athletes holistically, which resonates with me. I’m more than my sport, and I know firsthand how harnessing the ethos of Athleta’s Power of She platform can help empower women and girls.”
Ledecky will serve as an advisor to the Power of She Fund, Athlete’s impact platform that supports organizations and projects according to the brand’s mission. She will help test new products and appear in Athleta campaigns, including the Find Your Movement campaign that Athleta also debuted on Friday.
“Athleta has always embraced authentic partnerships with exceptional women who not only shine in their respect sports, but also share our brand commitment to inspire women and girls through movement,” Athleta president and CEO Chris Blakeslee said. “Passionate about philanthropy and a leading role model for girls, Katie is the perfect addition to the Athleta Power of She Collective family, and we’re thrilled to support her efforts to expand youth access to sports.”
About Athleta: A certified B Corporation, Athleta is a premium performance lifestyle brand with a purpose of inspiring and empowering women and girls to find confidence, strength, and wellbeing through movement. Athleta’s versatile performance apparel is designed for women by women, with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle—from yoga and training to travel and recovery. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is available at its more than 250 retail stores across the United States and Canada and at Athleta.com.
— The above press release was posted by Swimming World in conjunction with Athleta. For press releases and advertising inquiries please contact Advertising@SwimmingWorld.com.
Congratulations, Ledecky!! That’s wonderful for you to be doing. Your advances in the swimming world have been incredible and your physical strengths are great, your heart seems pretty cool too. Thank you for representing U.S., Katie. You put on one c o o l fight to be s u r e.