FORM Announces Swim Goggles with Augmented-Reality Display

FORM Swimming Goggles - breaststroke
New FORM Swim Goggles with see-through, augmented-reality display lenses to track and display metrics including split times, distance, stroke rate, stroke count.

Available August 7 for $199 USD, FORM Swim Goggles enable smarter training for swimmers of all levels

Today, sports technology company FORM announced the FORM Swim Goggles, a pair of premium swim goggles with a see-through, augmented-reality display that delivers performance metrics in real time. Developed over the past four years in collaboration with top competitive swimmers and coaches, including former Olympians, the FORM Swim Goggles make training smarter, more purposeful, and more engaging for swimmers of all levels.

FORM Swim goggles

Augmented Reality swimming goggles from FORM Swimming

left eye goggles (right eye also available); Photo Courtesy: FORM Swimming

Swimming is one of the world’s biggest sports, with over 30 million active pool swimmers in the U.S. alone. On land, the ability to access performance metrics in real time through devices like running watches and bike computers has transformed how runners, cyclists, and triathletes train. But in the pool, swimmers are frustrated with existing wearables, which impair technique and are difficult to access in real time. The FORM Swim Goggles address these pain points.

“I swam competitively for 14 years and really felt the pain of not being able to access my metrics in real time,” said FORM founder and CEO Dan Eisenhardt. “The idea for FORM came about many years ago, but we are only now entering a time when technology lets us deliver this experience seamlessly in a premium pair of swim goggles. We’re proud that, through a team of top industry talent, we’ve been able to solve a fundamental problem in swimming.”

Freestyle with FORM Swimming goggle

Freestyle swimmer with FORM swimming goggles; Photo Courtesy: FORM Swimming

The FORM Swim Goggles seamlessly combine three key components:

  1. An augmented-reality display. Integrated into the goggles lens, this display provides a completely unobtrusive, see-through experience and always appears in focus.
  2. A miniaturized onboard computer. With an ultra-compact profile and 16 hours of battery life, the onboard computer uses artificial intelligence to track and display metrics like split times, distance, stroke rate, and stroke count.
  3. A premium swim goggles design. FORM uses high-grade materials and industry-leading manufacturing processes to provide optimal fit, durability, and hydrodynamics in a design that feels just like a regular pair of swim goggles.
FORM Swimming Goggles portrai

Photo Courtesy: FORM Swimming

Launching alongside the FORM Swim Goggles is the FORM Swim App for iPhone® and Android™. This app enables swimmers and coaches to review and share workouts recorded by the FORM Swim Goggles as well as to track progress over time. It also gives swimmers the freedom to customize exactly which metrics are displayed in the goggles and when each metric appears: while swimming, after turns, or during rest.


Swim workout review in the FORM app; Photo Courtesy: FORM Swimming


FORM Swimming App - community

Be a part of a swimming community with the FORM app; Photo Courtesy: FORM Swimming

“I competed in two Olympic Games: 2004 and 2012,” said Scott Dickens, Director of Strategic Partnerships at FORM. “At the elite level, everything is measured down to the hundredth of a second. Having access to real-time metrics in your goggles is an absolute game-changer. FORM enables both swimmers and coaches to be more in tune with what’s happening in the moment. Even if you’re not a high-level swimmer, FORM makes swimming much more engaging and just plain fun. You always know exactly what you’re doing, and you’re able to compete with yourself while you swim.”

FORM was founded by Dan Eisenhardt, a sports technology entrepreneur and former NJCAA competitive swimmer. His previous company, Recon Instruments, was the world leader in augmented-reality eyewear for sports and was acquired by Intel in 2015. FORM employs many of the people from that original team, leveraging decades of combined expertise in sports-eyewear design, activity-tracking algorithms, and augmented-reality optics.

The FORM Swim Goggles will be available and ready to ship internationally on August 7 from FORM ( They will be priced at $199 USD. The FORM Swim App will be available on August 7 as a free download from the App Store and Google Play™.



FORM Swim Logo

About FORM

Founded in 2016 in Vancouver, Canada, FORM is a sports technology company with a simple mission: to break down the barriers between what swimming is and what it could be. The company’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. His previous company, Recon Instruments, was founded in 2008, introduced the world’s first smart eyewear for sports in 2010, and was acquired by Intel Corporation in 2015. At FORM, Dan is joined by a team of industry veterans with a reputation for empowering athletes of all levels with groundbreaking, first-to-market technology.

FORM Swim banner graphic


The above press release was posted by Swimming World in conjunction with Form Swim.  For press releases and advertising inquiries please contact

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3 years ago

Todd Robinson

3 years ago
Reply to  Ed Anderson

Ed Anderson wow!! How cool is that. Next level.

3 years ago
Reply to  Ed Anderson

Todd Robinson might integrate into the app.

3 years ago
Reply to  Ed Anderson

Todd Robinson did you notice in the article it said there are 30 million pool swimmers in the US alone? Fair market!!

3 years ago

Joe North